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Written by Terri Stone on March 24, 2008
In the 3/25/2008 weekly newsletter, I told you about some clueless clients I recently heard about. So that nobody would get in trouble, I called the design firm Ultimate Designers and the clients Clueless Company.
Clueless Company hired Ultimate Designers to create a quick and dirty Web site, with the understanding that Ultimate would design a more well-researched replacement site as soon as Clueless got past a pressing deadline.
You can probably guess how that went. The clients, forgetting that the main goal of the first design was speed, asked for change and after change. That was frustrating enough to Ultimate, but the real groaners were the kinds of changes Clueless requested. Here are my two favorites:
1. Regarding text set in Georgia (Georgia!), Clueless asked, "Can you make this a less techy font, like Arial"?
2. "Can you change this font from Helvetica to Arial?"
Have you had similar experiences? Tell us! But I suggest you also change names to protect the innocent -- and the guilty.
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"Have you blown it for a client?" post from KLD
Hi KLD, Sometimes designers need to hear what others go through - we've all had an odd client [or2]. I had one that wanted the image to appear "Steak house" dark ... um, okay ... so, though we are always appreciative of our clients, it's sometimes fun to hear other's tales of woe;-)
Have you blown it for a client?
Tales of woe are great, but how accountable are "WE" in these cases? Sometimes I find my own urgency and impatience can create these unfortunate situtations we're all outlining. I liked this string because it helped me look things from a two different angles, theirs and ours. Thanks!!
Bill em til you like em
This is my new motto. "Bill em til you like em" The more ridiculous the higher that price. Big bold red text in all caps justified in the center of the page with an electric green background. Just think Ka-ching!
Something we all know too much about
So you send the client the invoice and he says "That's an awful lot of money for pressing a few buttons."
To which I reply, "Would like to compensate me for all the years it took for me to lean which were the right buttons to push".
Do you watch your dentist? Mechanic? Plumber?
I feel for you... all of you. Some people are just friggin' nuts! I always wonder if these crazy clients ask to stand at the side of their auto mechanic. Do they crawl under the sink with the plumber? And the really burning question... don't they have to wait in line at the supermarket? The movies? At a traffic light? Why, oh why is design viewed so differently than... LIFE??? Apparently I'm too old. I just refuse to put up with the crap. I try to access the objectives up front, get a clear picture of what the clients needs are, explain how it works and what they're paying for. I'll be flexible but I know when to draw the line (I only have so much patience)... and I try to draw it firmly but gently for the client... lest they get their feelings hurt. And you know what??? I don't do windows either!
There's no drive-thru here
Don't you just love the clients who demand that you drop everything you're doing to take care of their project... immediately? I finally blurted out this week, "We don't have a drive-thru window here!!!" Maybe I should have added, "Would you like cheese on that!"
Re: I'm Just the Driver...
I guess every designer has been asked to do this. I tried it once, and will never do it again either. Now that desktop publishing tools are available to everyone, graphics specialists are not considered professionals...we're considered technicians...no different than a cashier or a server. I doubt these customers would allow anyone to stand over them while they work. So, bottom line, they don't believe you are their equal or that you even have sufficient skills to do the job. They believe that you must be directed, like a circus animal, to do exactly what they command for a reward.
I'm just the "driver"
I recently had a client who wanted to be present while I worked so she could direct me, as she's very picky. I've never heard of any designer working this way and I don't like people hanging over my shoulder when I work. However, she was paying by the hour and it was only for a few hours a week so I said okay. She wanted to be the designer, she just needed someone to "drive" because she doesn't know how to use the software. But not only did I dislike her ideas and her sense of "design," it took more energy than I thought. I would dread our meetings for hours beforehand, bite my tongue during the meeting to keep from losing my temper with her and then feel stressed for hours after our meeting. Not at all worth it, so I had to cut her loose. Fortunately she was very understanding and the relationship ended on good terms. She paid me more money for the project than it would have cost her if she just left me alone, so I can't complain about that.
Whimsy
I did an ad for someone starting a business. The name includes the word Whimsical, and it's a product for children. Using her fine little logo graphic I built her little ad using those colors, a fun little font, dropped in a simple background, and worked hard to make it readable at its small size. She paid, but said she was very unhappy with it, so I asked her to describe what she didn't like, and give me some direction so I could get it more to her liking.
She said it wasn't eyecatching, wanted the background gone, and all text centered in a non-font. After I did it, I sent the two versions to a designer friend so we could commiserate on client woes, and loved her comment that I certainly succeeded in knocking the f***ing whimsy right out of that ad!
The client was very happy.
Rock, the Top Tomato
TomatoGraphics.com
Fresh Designs/Friendly Service
Money matters
Most of my clients are a bit clueless. It's OK though. I have to separate myself emotionally from the art. If my client is happy, that's really all that matters. Of course I try and explain why things are balanced the way they are, why I chose the font I did, colors, etc. etc. But, bottom line, if they pay me, that's why I'm working - right?! If I want to do things that look beautiful and are just the way I want them, I have to do them for myself.
So, you have to make brown water for a company named "Highland LAKES" (yes... brown, NOT blue water). And you get to design a 40 page catalog and have the owner of the company "play" in Photoshop to create the cover - which TOTALLY ruins the whole thing (and looks like crap I might add). I could go on and on with the horror stories.
In the end though, I'm known in my circles for being able to read my clients' minds and I give them just what they want. And, I'm fast. Because of that, I get to charge a lot more and my paychecks make me smile. I just don't include everything I make in my portfolio. My motto - make the customer happy!
Clueless Part Deux
Having read the other posts, I've endured every one of these scenarios.
In response to Mr. Everett, depending on your financial situation, you have to put up with some clueless clients so you can HAVE a paycheck in this economy.
I will say that for the couple of clueless ones, I have a few more who hire me back regularly because they can depend on me to be deliver the goods on time and on budget.
'Nuff said.
Tell your clients where to go!
When you have a (#*$^*^) client that wants to make unecessary changes because of his wife or sisters kid tell them goodby and it was a good businesslesson working with them. The send them to http://99designs.com/ The client can get logos and art real cheap. They are not worth your time neither is 99designs.com. If you want to submit your designs against 27 other designers for peanuts go there. Bruce
All of you that have posted
Yes, I have been around this field for forty decades. I have worked for so many firms and clients I have lost count. You either have to put up with (*#^$^%) like this from clients or you have to have the GUTS to use the word NO! Are you a professional or a mouse! If we weren’t all hanging on to our clients for our paychecks, we would be strong enough to use the word, No. Everyone has to be strong enough to be able to walk away or put up with it. The only other option is to find better clients. All of this said, can you back up or justify your designs solutions with reasons and fact, not just your opinions. If you can’t then it’s your opinion against the clients, and he will win every time. Here is a quote worth remembering “The fact that a fact, and you can’t change it, is a fact is balanced by the fact, you can change you!” Bruce Kendall.
Clients who "Help"
In response to swrathe who wrote: Has anyone come up with a good way to preempt this kind of thing? Some kind of contract the client has to sign up-front that basically tells them to let us do our jobs? Maybe we rely too much on asking them to "pick their favorite" direction when we should be asking them how each one makes them feel, or some other way to redirect the process?
Oh, yes, the old "mix and match" routine. It is truly maddening. It doesn't always work, but when I submit comps, I tell them that what they see has been carefully balanced and considered to be effective. I further state, "Successful design isn't about what I like, or what you like, in the end. It's about sales and communicating with your target audience. So please try to keep that foremost in mind when you request changes. I've concluded it's not about us at all...it's about the client's personality. Some people respect and accept what we do, and others can't rest until they have changed everything. In my quotes, I include a fixed number of hours for changes. I let them know when that amount of time has been exceeded, and then I'm not shy about charging for the extra time. It's the only thing that stops some of them. The REALLY funny thing is that when we do as they say, and they finally have a design that looks like s**t, they're thrilled and they tell everyone what good designers we are. So I guess we have to be happy with that.
Clueless Clients
I, too, have been in graphics for over 25+ years, so I've done it "old school" and "high tech". We had clueless clients back in the day, but now they think all you have to do is "mash a button".
I am currently working with a client who doesn't know when to quit adding new product to his catalog that should've gone to press last month (and he can't understand why his gazillion changes take so long to do since we're doing it on computer).
And here's another one, have any of you out there had to explain to a client one of the following?
-You can't enlarge a 72 dpi GIF that is 25 pixels squared for print use
-You can't just swipe any photo and use it without permission or purchasing printing rights, no matter how much the client says they like it, and they want it for free
-Photoshop can only do so much in improving a bad photo
'back in the day
Michelle52's comment hit it dead-on. The difference was that 'back then, we billed like lawyers... all the changes you want buddy, it's all on the clock.
The key is the contract. Write it out, get their signature, and hook up with a lawyer, 'cuz you're gonna have to sue somebody eventually to get paid. But, if your work is good, you'll be surprised how your level of respect and quality of client will improve.
Clients who "Help"
When I was a wee lad, (just a few days ago) my father operated a garage. Many of his clients stayed to watch or help. After a few years of this "assistance" he posted a sign which read:
RATES
$25.00/hr
$35.00/hr if you watch
$50.00/hr if you help
The subtle reminder seemed to have a proper effect. Many of the clients would drop off their vehicle and leave while the work was being done. Or maybe it was the fact that he was a very large, foreboding man.
We've decided not to use your site
I had a client similar to Ultimate Designers and Clueless Company. This client wanted a site done quickly so he'd be ready for a sales presentation, then we'd go back and add more features. He had no content ready, so I created the design and content. A few days before the meeting, he copied all content onto a templated "create your own" site, then told me he wasn't going to use my site. He then proceeded to tell me that I should have made a formal presentation with all options available and several different pricing options.
When Clients "Help"
I am frustrated by this problem almost daily. Clients seem to think that all it takes is a computer and some fun clip-art to be a designer. I'm sure it has a lot to do with everything being so accessible to everyone, when years ago this wasn't the case. I will spend hours searching for just the right image (royalty-free of course, since I'm keeping the budget in mind) to use for a project, and as soon as I tell the client the price, they come back with "Here are some cheaper ones I found online. Can you use one of these instead?"
Here's my favorite: Designing a logo, coming up with 6 very different directions, each with its own concept and reason for every element. I try to urge the client to pick one direction, just one, and almost without fail the client says "Can we combine #2 and #6 with maybe the font from #3?"
Has anyone come up with a good way to preempt this kind of thing? Some kind of contract the client has to sign up-front that basically tells them to let us do our jobs? Maybe we rely too much on asking them to "pick their favorite" direction when we should be asking them how each one makes them feel, or some other way to redirect the process?
Engineers --
I take Acad files (drawings) from our Engineering department and redraw the images in Adobe Illustrator . When asked why I do this by the engineers, I explained- Acad can't draw circles very well ( it's really a segmented curve) and can't draw a solid object ( it's a scribbled line to fill an object). To which they replied , Oh ! ..... A few days have passed, Now they are adding text to the images !!!! When I redraw them as normal for me to do, I find the fonts and font sizes won't fit in the object box. Long story short - They were using default fonts in Acad, not the Swiss bold, Arial, Futura or even Helvtica that they were calling out for... Most of them did not have them installed on their computers!!! Arrrggg..... They just won't listen sometimes.
Love it when clients "help"
michele52 wrote:
I've been in this business for 35 years, and I remember when clients used to let us do our job and didn't second-guess everything. It's astonishing, really. I can't imagine any other field where the amateur tells the professional what to do in such excruciating detail.
Boy, that is so true, and really, can anyone think of another profession that faces this constant direction? It's demoralizing and disrespectful of our hard-won knowledge.
My wife redecorated our den
Similar to the wife hates green situation, I designed an A.R. for a client, an association of Farm/Ag Truckers. Developed a color palette appropriate to the audience: earth tones, steel gray. Client called up and said, gee, his wife had redone their den and used burgundy and silver and he really liked that, so please change the color palette to that.
Arial font for logo
Yes, it's true, one of my product managers [in-house marketing team] asked me to design a logo for a product label, using the font Arial. I chuckled and he looked at me quite perplexed. I kind of felt bad because he recently transferred from tech sales to marketing. I told him, well let me see what I can do. He also told me to not be fancy. Totally understood that. Of course I've been working in the industrial comm. market for 8 years now so I pretty much live and breathe the market. Well, I didn't use Arial; I used something else. Oddly enough it made him happy for now!
Love it when clients "help" with the job
I just love it when clients try to save money by providing their own scans, decorative elements, etc. The files are always terrible, and then we have to spend more time teaching them how to do it right than we would have spent creating the files correctly in the first place.
This week, my client's 14-year-old son, who is "teaching himself" Photoshop supplied corner elements for the pages of the cookbook we're laying out for her. Yes, you can imagine. On top of that, she keeps requesting that they be made larger, so that now the only thing you see on each page are the damn ornaments with the recipes set in 8 point type to fit within them. No, they can't be gray to look attractive and subtle. They must be solid black, because that's the way her son wants them.
I've been in this business for 35 years, and I remember when clients used to let us do our job and didn't second-guess everything. It's astonishing, really. I can't imagine any other field where the amateur tells the professional what to do in such excruciating detail.
Hates Green II
I had a client who commissioned me for a presentation packet, from logo on up through brochure, mailer, web site...And the only thing they demanded was no yellow. Hated yellow. I made two wise acre remarks to them...(and still kept the clients). First I asked if Green would be okay, since it did have yellow in its makeup, I wanted to make sure I could still use it...even as a derivative. When the client stopped for a moment and actually thought about it (didn't get my sarcasm) I then foolishly added to my problems by telling them "well it doesn't matter much to me...I'm color blind!" It took them a minute to see I was joking. But it was a long minute, I can tell you.
Anyway, it ended up we used yellow in the brochure. I made a point of it. It worked, and said client was happy. Stupid, but happy.
Andrew Shalat
Designer of the 21st Century
High End???
I'm based in Vancouver, BC and design a lot of restaurant menus. On more than one occasion, clients have asked me to come up with something more high-end than what they currently have. Realizing that terms used by people to describe a style are highly subjective, I try to get clients to clarify what they mean. Are they talking about stock, number of colors, length of item descriptions,etc.? Imagine what went through my head when one of them proceeded to show me a menu he had pilfered from a very high-end restaurant in New York City. To him, it was the quintessential high-end menu that he wanted to emulate (rip-off). It was legal size cream colored cover stock with all the headings in 18pt. Times Roman Italic, the item names set in Times Roman at 14pts and all the descriptions were Times Roman Italic in 12pts. All the copy was centered. There was no kerning, there were two spaces after each period and the version he had had no prices. (It must have been the wife who had to stick her menu in her purse.) This was High-End?!
Hates green?!
Wow, that IS a tale of woe. How in the world did you respond?
Terri Stone
Editor in Chief, CreativePro.com
My wife hates green
I worked on an annual report for a large corporation. We pounded through this thing for many weeks, taking it through all the layers of management for reviews and changes. The company had grown considerably in the past year, so we were using a "growth" theme complete with pictures of fresh growth in nature as abstract illustrations. A nice forest green color theme also dominated throughout. The day that we brought the press proofs for final approval, the chairman of the board was in the office, and management wanted him to take a look. He took one glance and immediately retorted, "Green? My wife hates green! Change the color now!"