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PageMaker's Lucky Number 7
With improved graphics import and outstanding PDF support, PageMaker 7 gains its place in Adobe family.
Written by Susan Glinert Stevens on December 4, 2001
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PageMaker was the first cross-platform desktop publishing program and its huge user base is a testament to its continued popularity with both graphic designers and businesspeople, despite its aging feature set and interface. Many of its early users seeking more professional features have long since migrated to QuarkXPress or, potentially, Adobe InDesign. When Adobe announced it was updating PageMaker, some page-layout watchers wondered why. The good news is that users who are comfortable with PageMaker will find some welcome enhancements in version 7. Others looking for a great leap forward will be disappointed.
The improvements in version 7 concentrate on tighter integration with other Adobe products, a wider range of import and export filters, and the ability to merge data from external sources, such as text and graphics stored in spreadsheets or databases, to create form letters, mailing labels, and direct-mail pieces. These features, especially the powerful Acrobat PDF output features, make this an essential, if unspectacular, upgrade for all PageMaker users.
Family Harmony
Despite these advances, at heart you'll find PageMaker's familiar face is unchanged. It uses the same graceless, non-configurable menu/toolbar interface and wads of palettes that refuse to roll up to save screen space as they do in Photoshop. However, you can now drag and drop (or Place) both Photoshop and Illustrator files, complete with layer preservation.
The image import improvements are welcome. Up until this version, getting files in and out of the program has been a dubious and annoying proposition. For example, despite being an Adobe program, PageMaker 6.5 couldn't import Photoshop or Illustrator files, which required that I keep copies of both the native files and importable TIFF or EPS versions for all images I wanted to use in a document. The downside is that if I wanted to make any changes to the image, I had to go back into the original program, alter the file, then resave it as an acceptable format for re-importing into PageMaker.
PageMaker 7's image import is designed to fix that problem by allowing you choose between embedding an image or linking to the actual Photoshop pr Illustrator file. Unfortunately, we found a juicy bug in version 7 -- instead of linking to layered TIFFs created in Photoshop 6, PageMaker embedded the files. I started creating a four-color book composed of 225 layered TIFF files but noticed that after placing two of the figures, saving the document was taking minutes instead of seconds. No wonder: The file size at that early stage was 70 MB! I ended up having to return to Photoshop to flatten all the image files to get PageMaker to link to the external artwork.
For PDF Mavens
In the last few years, Adobe's PDF file format has become the medium of choice for sending files to commercial typesetting houses; creating forms for distribution inside companies or over the Internet; and more recently, for deploying e-books. PDF support is a checklist item for members of Adobe's product family, and PageMaker is no exception. But it surpassed my expectations. PageMaker's PDF support is magnificent. I especially like the intelligent PDF import feature, which let me choose which pages in the document I want to import, set the color depth and resolution, and limit the import to the content area (see figure 1).

Figure1: Importing PDF files into a page layout couldn't be easier with PageMaker 7's new Place PDF dialog box.
Adobe also did a fantastic job with PageMaker's PDF export options, as you can see from the accompanying screen shots. The five tabs in this dialog box present just about every tweak you can think of. From the General tab, you can set printing parameters and change Distiller's job options -- very convenient (see figure 2). The Doc[ument] Info tab lets you add author, title, and keywords, as well as a cover page note -- nice when you are in a workgroup setting (see figure 3).

Figure2: The General setting in PageMaker's PDF export options dialog box let you control many aspects of how a page layout is converted to PDF.

Figure3: The Doc info tab lets you apply authorship, keywords, and other useful descriptions to a file exported from PageMaker to PDF.
The other tabs reveal similarly useful tools. For instance, if you are designing a document for multi-purposing, you can use the Embed Tags options to preserve paragraph attributes, making it easier to read documents with hand-held devices. If you have added hyperlinks to your document, the Hyperlinks tab provides settings for their appearance and will export table of content or index links, as well as internal and external links. And if you've set bookmarks and wish to generate a TOC or index from them, you can do so From the Articles/Bookmark tab, and from here, you may also define and export articles based on PageMaker stories. The final tab, Security, contains the same settings available in Acrobat, namely passwords for opening and editing and permissions for printing and editing. Finally, all these settings may be saved as a PDF style for reuse later.

Figure3: PageMaker 7's full-featured PDF support also allows you to add passwords, encryption, and other layers of security to a file.
PDF import and export may not be a must-have feature for every PageMaker user, but while I was testing version 7, I created three four-color books for both press and PDF publication with PageMaker. I cannot overstate the convenience and quality of its PDF output.
Beyond PDF? Well...
Apart from its PDF support, version 7 is little more than an interim upgrade -- most of the irritants from previous versions weren't addressed, and they spoil an otherwise smooth production. For example, there's only a single Undo and even that only works for certain commands.
Another shortcoming is that there's STILL no integrated table editor. Why can't this program automatically update changed artwork like FrameMaker does? There's no excuse for the Link error message to appear at print time without also providing an option for updating outdated links. FrameMaker also has a smart cursor that knows whether it's over text or graphics so there's no need to constantly switch between two selection tools -- PageMaker should pick this trick up as well. And you still can't edit across pages without resorting to the clunky Story Editor -- bah!
Despite these drawbacks though, we love PageMaker's flexible layout tools and find the program invaluable for developing publications heavy with Adobe graphics. Case in point: Remember the four-color book I mentioned earlier, the one with 255 images? To produce the book in Quark, I have to create a box for each of the figures -- tedious work -- and I can't import Photoshop files directly so I still have to convert images. FrameMaker choked over the size of the images. InDesign's meagre layout tools made
page construction and layout a real chore (although we'll see what InDesign 2 has to offer). PageMaker 7, on the other hand, set up the books and printed to PDF without a hiccup.
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Pagewrecker is a piece of junk
I don't care if it will give make you coffee now. Ragemaker is the absolute worst software for page layout. It is not professional but for somebody who doesn't know any better and is too cheap for Quark. There are workarounds for ripping Pagemaker files I know but why should there have to be.
Data merge is well worth the upgrade
Although data merge is not used by many designers, it is absolutely vital to people making catalogs, yearbooks, ID cards, etc. This new feature is awkward to learn, but works beautifully. Compared to other plug-ins for Quark or InDesign that cost thousands of $$, the Pagemaker upgrade is less than $100. - well worth the money for this feature alone. It is hard to make a program that allows the full flexibility that designers want and yet keeps a good structured interface for business-oriented people like me. If Adobe could make some of these new features in InDesign 2.0, I might consider upgrading InDesign, until then - my Quark and InDesign won't be used.
PM7 has robust PDF import/export feature and the new Merge Data
For me, seven is not the PM lucky number. The application became too old, without new features or even the improvements desired since version 6. The core program resembles from 1994, when version 5.0 arrived.
Let me remember some PM problems that are still the same in 7 version:
01. no internal table editor.
02. no character styles.
03. no vertical alignment.
04. very poor automactic kerning.
05. poor screen preview (text anti-aliasing produces weird results)
06. almost no undo.
07. illogical menu disposal.
08. no gradients.
09. very limited drawing tools.
10. text tools (as substitution and speeling) just work in story view.
11. the drop cap feature does not work very well.
And, of course, there are lots of new features we can see in InDesign 1.5 which are lacking in PageMaker:
01. precise typographic control.
02. automactic oldstyle and ligatures applicable to text/styles.
03. multi-line hyphenation.
04. smart punctuation.
05. OpenType support.
06. Bézier lines and options for the starts/endings (like arrows).
07. gradients.
08. much improved color correction and control.
09. multiple undo.
10. rescue feature to save a document when the program/computer crashes.
11. character styles.
12. possibility to attribute keyboard shortcuts to paragraph/character styles (this is really wonderful)
13. editable keyboard shortcuts.
14. text on path.
15. vertical alignment (another outstanding resource).
16. compound paths.
17. insert character tool.
18. insert special character with contextual menu.
19. a really working drop cap feature.
OK, we're all anxious for ID 2.0, with transparencies, tables, indexes and XML. ID 1.5 there is also its problems: it needs a powerful computer to run smoothly, its PDF export options are very limited, there are no tables, page imposition or indexes.
But the truth is that PageMaker 7.0 does not bring us an attractive upgrade. Quark 5.0 beta brings almost the same old typographic controls and also shows a "90's face". The future is InDesign.
Really a point 5 upgrade?
I've been with PageMaker since it came with a Windows run-time (switched to Mac now). The upgrade from 6.5 to 7.0 was the most disappointing I've made with an Adobe product. The facility to place Photoshop files & PDF's should have been there in 6.5 or added free later as a download. Unless you need that and you have 6.52 stay where you are!
By the way, I don't see the toolbar in the Mac version that is available to Windows users, or am I missing something?
InDesign 2.0 will mark the demise of PageMaker
While it appears that PM7.0 has two features that appeal to me (that being the integration with PDF and merging data for direct mail), it still won't hold a torch to InDesign.
I've worked on PageMaker from its inception. I still prefer to use it over Quark for longer "book-style" documents because of its straight-forward layout ability and simple booklet-building utility. However, it has not kept up with evolving interface tools, and the 6.5 upgrade has been unstable on both my PC and Mac platforms. It's always a toss of the dice whether my PageMaker files will open on a double-click or not, whether it will close out the program upon start-up, or crash my computer completely, forcing a re-boot in the middle of a project.
Having seen a demo recently of InDesign 2.0 (due for release Q1 2002), I would be more willing to take a chance on that than upgrade my PageMaker software. Adobe fixed many of the glitches that users complained of in version 1.x, and in fact have integrated tools that won't even be available in the next version of Quark, which isn't due for another year to 18 months.
As for the two features mentioned above: Illustrator 10 has a variable-data merge capability as well, and both Illustrator and InDesign are more advanced in their transition to web-based applications with GoLive, PDF and XML.
Personally, my prediction is that there may be a version 8.0 of PageMaker, but likely no 9.0. Adobe will gradually phase out PageMaker and position InDesign as their No. 1 layout software. It's a wiser move to invest in an up-and-coming young throroughbred than to try to whip what was once a reliable old farm mule into shape for a race it's not likely to win.