Five Common Client Phrases: What They Really Mean

In an article on FreelanceSwitch, Angela Ferraro-Fanning has decoded five phrases clients often use when discussing layouts into words that not only make sense to designers, but that you can act on to satisfy both the client and yourself.
Written by Terri Stone on June 23, 2009

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To most designers, these cringe-worthy phrases are all too familiar when showing proofs to clients: "Move this over here," "make this bigger," "I don't love this."

In an informative and enjoyable article on FreelanceSwitch, Angela Ferraro-Fanning decodes these and other phrases. For example, when clients say, "make this bigger," they probably mean you've emphasized the wrong thing. Once you understand that, you can find out what they think is most important and discuss ways to switch the focus to that aspect of the piece -- which may or may not involve making it bigger!

For the full article, go to FreelanceSwitch.

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